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" Marketing management / "
Philip Kotler, Kevin Lane Keller.
Document Type
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BL
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Record Number
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606755
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Doc. No
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dltt
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Main Entry
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Kotler, Philip.
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Title & Author
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Marketing management /\ Philip Kotler, Kevin Lane Keller.
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Edition Statement
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13th ed.
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Publication Statement
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Upper Saddle River, N.J. :: Pearson Prentice Hall,, c2009.
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Page. NO
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1 v. (various pagings) :: col. ill. ;; 29 cm.
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ISBN
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9780136009986
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: 0136009980
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: 9780131357976 (pbk.)
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: 0131357972 (pbk.)
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Bibliographies/Indexes
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Includes bibliographical references and index.
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Subject
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Marketing-- Management.
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Dewey Classification
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658.8
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LC Classification
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HF5415.13.K64 2009
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Added Entry
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Keller, Kevin Lane,1956-
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