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" Reputation transfer to enter new B-to-B markets "
Christine Falkenreck.
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BL
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| Record Number
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608878
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dltt
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| Main Entry
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Falkenreck, Christine.
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| Title & Author
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Reputation transfer to enter new B-to-B markets : measuring and modelling approaches /\ Christine Falkenreck.
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| Publication Statement
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Berlin [Germany] :: Physica-Verlag,, 2009.
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| Series Statement
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Contributions to management science.
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| Page. NO
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1 online resource (xxii, 229 p.) :: ill.
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| ISBN
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9783790823561 (hbk.)
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: 3790823562 (hbk.)
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: 9783790823578 (ebook)
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: 3790823570 (ebook)
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: 9781282832510 (MyiLibrary)
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| Notes
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"Dissertation "Impact on Reputation and Reputation Transfer in International Direct marketing-Empirical Research in Five B-to-B Markets" at the University of Kassel, Germany, Department of Economics, Place of Disputation: Kassel, Date of Disputation, March 6, 2009"--T.p. verso.
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| Bibliographies/Indexes
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Includes bibliographical references (p. 207-226) and index.
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| Subject
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Customer relations.
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Relationship marketing.
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Intercultural communication.
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Export marketing.
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| Dewey Classification
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658.8343
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| LC Classification
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HD69.B7 .F35 2009eb
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| Added Entry
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MyiLibrary.
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