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" The psychology of design : "
edited by Rajeev Batra, Colleen Seifert, and Diann Brei.
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BL
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614540
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dltt
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| Title & Author
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The psychology of design : : creating consumer appeal /\ edited by Rajeev Batra, Colleen Seifert, and Diann Brei.
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| Page. NO
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1 online resource.
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| ISBN
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9781317502104
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: 1317502108
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: 9781317502098
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: 1317502094
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0765647591
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9780765647597
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9780765647603
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0765647605
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: 9781315714806
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: 1315714809
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9780765647597
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Includes bibliographical references and index.
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| Abstract
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Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, industrial design, marketing, material science, product design, and several areas within psychology. While researchers and practitioners in all of these fields seek to learn more about how and why.
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Product design.
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Marketing-- Psychological aspects.
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BUSINESS ECONOMICS-- Industrial Management.
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BUSINESS ECONOMICS-- Management.
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BUSINESS ECONOMICS-- Management Science.
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BUSINESS ECONOMICS-- Organizational Behavior.
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Marketing-- Psychological aspects.
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Product design.
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Batra, Rajeev
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Seifert, Colleen M.
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Brei, Diann
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Taylor Francis.
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| Parallel Title
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Creating consumer appeal
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