|
" Business, marketing, and management principles for IT and engineering "
Dimitris N. Chorafas.
| Document Type
|
:
|
BL
|
| Record Number
|
:
|
614672
|
| Doc. No
|
:
|
dltt
|
| Main Entry
|
:
|
Chorafas, Dimitris N.
|
| Title & Author
|
:
|
Business, marketing, and management principles for IT and engineering\ Dimitris N. Chorafas.
|
| Publication Statement
|
:
|
Boca Raton, FL :: CRC Press,, c2011.
|
| ISBN
|
:
|
9781439848067
|
|
|
:
|
: 1439848068
|
| Bibliographies/Indexes
|
:
|
Includes bibliographical references and index.
|
| Contents
|
:
|
Business Strategy. Strategy -- Management -- Functions of management -- Management principles. Forecasting and planning -- Organization and structure -- Staffing and directing -- Management control -- Marketing and sales. Marketing -- The Market's conquest -- The sales force -- Innovation. Technology -- Product planning and pricing -- Computer price wars -- Financial staying power -- Financial administration and the budget -- Profit centers, cost control, and standard costs-- Financial planning and control.
|
| Subject
|
:
|
High technology industries-- Management.
|
| Subject
|
:
|
Management.
|
| |