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" Marketing communications : "
Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh.
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BL
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| Record Number
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618273
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| Doc. No
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dltt
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| Main Entry
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Pelsmacker, Patrick de,1957-
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| Title & Author
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Marketing communications : : a European perspective /\ Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh.
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| Edition Statement
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4th ed.
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| Publication Statement
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Harlow :: Financial Times Prentice Hall,, 2010.
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| Page. NO
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xxiii, 660 p. :: col. ill. ;; 27 cm.
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| ISBN
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9780273721383
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: 0273721380
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| Notes
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Previous ed.: 2007.
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| Bibliographies/Indexes
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Includes bibliographical references and indexes.
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| Subject
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Communication in marketing-- Europe.
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| Added Entry
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Geuens, Maggie,1969-
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Bergh, Joeri van den,1971-
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