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" The brand gym "
David Taylor, David Nichols.
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BL
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| Record Number
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619066
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| Doc. No
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dltt
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| Main Entry
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Taylor, David,1964-
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| Title & Author
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The brand gym : a practical workout to gain and retain brand leadership, second edition /\ David Taylor, David Nichols.
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| Edition Statement
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2nd ed.
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| Publication Statement
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Chichester, West Sussex, U.K. :: John Wiley & Sons Ltd,, 2010
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| ISBN
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9780470686195
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0470686197
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| Notes
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Title from title screen.
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Subject
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Brand name products.
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| Subject
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Product management.
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| Added Entry
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Nichols, David,1967-
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| Added Entry
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Books24x7, Inc.
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