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" The handbook of mobile market research "
Ray Poynter, Navin Williams and Sue York.
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BL
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| Record Number
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620630
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dltt
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| Main Entry
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Poynter, Ray.
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| Title & Author
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The handbook of mobile market research : tools and techniques for market researchers /\ Ray Poynter, Navin Williams and Sue York.
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| Publication Statement
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Chichester, West Sussex, United Kingdom :: John Wiley and Sons, Inc.,, 2014.
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| ISBN
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9781118935620
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Subject
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Marketing research.
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Mobile commerce.
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Mobile communication systems.
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| NLM classification
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BUS043060bisacsh
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| Added Entry
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Williams, Navin,1972-
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York, Sue,1968-
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Wiley Online Library (Online service)
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