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" What customers want : "


Document Type : BL
Record Number : 621727
Doc. No : dltt
Main Entry : Ulwick, Anthony W.,1957-
Title & Author : What customers want : : using outcome-driven innovation to create breakthrough products and services /\ Anthony Ulwick
Page. NO : xxxv, 202 pages :: illustrations ;; 24 cm
ISBN : 0071408673 (alk. paper)
Bibliographies/Indexes : Includes bibliographical references (page 189) and index
Contents : Formulating the innovation strategy -- Capturing customer inputs -- Identifying opportunities -- Segmenting the market -- Targeting opportunities for growth -- Positioning current products -- Prioritizing projects in the development pipeline -- Devising breakthrough concepts
Subject : New products-- Planning
Subject : Product management
Subject : Strategic planning
Dewey Classification : ‭658.5/75‬
LC Classification : ‭HF5415.153‬‭.U49 2005‬
copyhttps://lib.clisel.com/site/catalogue/621727
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