| Document Type
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BL
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| Record Number
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621823
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| Doc. No
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dltt
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| Main Entry
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Gallo, Carmine
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| Title & Author
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The Apple experience : secrets to building insanely great customer loyalty /\ Carmine Gallo
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| Publication Statement
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New York :: McGraw-Hill,, c2012
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| Page. NO
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1 online resource (1 v.) :: ill
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| ISBN
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9780071793216
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: 0071793216
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9780071793209
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| Bibliographies/Indexes
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Includes bibliographical references and index
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| Contents
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Enriching lives -- Dream bigger -- Hire for smiles -- Cultivate fearless employees -- Build trust -- Foster a feedback loop -- Develop multitaskers -- Empower your employees -- Follow Apple's five steps of service -- Reset your customer's internal clock -- Sell the benefit -- Unleash your customer's inner genius -- Create wow moments -- Rehearse the script -- Deliver a consistent experience -- Eliminate the clutter -- Pay attention to design details -- Design multisensory moments -- The soul of Apple
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| Subject
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Customer services
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Consumer satisfaction
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Creative thinking
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| Added Entry
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Ohio Library and Information Network
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| Parallel Title
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Secrets to building insanely great customer loyalty
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