| Document Type
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BL
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| Record Number
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621868
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| Doc. No
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dltt
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| Main Entry
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Mansfield, Heather.
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| Title & Author
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Mobile for good : : a how-to fundraising guide for nonprofits /\ Heather Mansfield.
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| Page. NO
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1 online resource (ix, 244 pages)
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| ISBN
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0071825274 (electronic bk.)
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: 9780071825276 (electronic bk.)
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0071825274 (e-ISBN)
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0071825460
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9780071825467
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Pt. 1: Create and implement a mobile and social fundraising strategy: Nonprofit technology and fundraising -- Get organized -- Websites -- Email communications -- Online fundraising -- Mobile fundraising -- Pt. 2: Create and maintain a mobile and social media content strategy: Multichannel communications and fundraising -- Content creation and integration -- Pt. 3: Using mobile and social networks to distribute content: Facebook -- Twitter -- Google+ -- Linkedin -- YouTube -- Pinterest, Instagram, and Tumblr -- Pt. 4: Mobile and social media campaigns for the advanced nonprofit: Real-time communications and fundraising -- New media managers.
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| Subject
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Fund raising.
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| Subject
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Nonprofit organizations-- Internet marketing.
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| Subject
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Nonprofit organizations-- Marketing.
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| Subject
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Social marketing.
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| Dewey Classification
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658.15224
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| LC Classification
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HD62.6.M36757 2014eb
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| Added Entry
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Ohio Library and Information Network.
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