Marketing /

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" Marketing / "
Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver, William Rudelius, University of Minnesota

Document Type	:	BL
Record Number	:	621967
Doc. No	:	dltt
Main Entry	:	Kerin, Roger A.
Title & Author	:	Marketing /\ Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver, William Rudelius, University of Minnesota
Edition Statement	:	Twelfth edition
Page. NO	:	xliv, 740 pages :: color illustrations ;; 29 cm
ISBN	:	9780077861032 (alk. paper)
	:	: 0077861035 (alk. paper)
Bibliographies/Indexes	:	Includes bibliographical references (pages 658-697) index
Subject	:	Marketing
Dewey Classification	:	‭658.8‬
LC Classification	:	‭HF5415‬‭.M29474 2015‬
Added Entry	:	Hartley, Steven William
	:	Rudelius, William

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