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" Understanding business / "
William G. Nickels, James M. McHugh, Susan M. McHugh
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BL
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| Record Number
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621970
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| Doc. No
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dltt
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| Main Entry
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Nickels, William G.
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| Title & Author
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Understanding business /\ William G. Nickels, James M. McHugh, Susan M. McHugh
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| Edition Statement
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Eleventh edition
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| Page. NO
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xxxiv, 591 pages ;; 29 cm
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| ISBN
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9780078023163
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: 0078023165
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: 1259307948
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: 9781259307942
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| Bibliographies/Indexes
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Includes bibliographical references and indexes
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| Contents
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Business trends: cultivating a business in diverse, global environments -- Business ownership: starting a small business -- Business management: empowering employees to satisfy customers -- Management of human resources: motivating employees to produce quality goods and services -- Marketing: developing and implementing customer-oriented marketing plans -- Managing financial resources
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| Subject
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Industrial management
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Business
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Business-- Vocational guidance
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| Added Entry
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McHugh, James M.
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McHugh, Susan M.
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