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" Principles of marketing / "
Philip Kotler, Gary Armstrong
| Document Type
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BL
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| Record Number
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623119
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| Doc. No
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dltt
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| Main Entry
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Kotler, Philip
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| Title & Author
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Principles of marketing /\ Philip Kotler, Gary Armstrong
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| Edition Statement
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14th ed
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| Publication Statement
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Boston :: Pearson Prentice Hall,, 2012
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| Page. NO
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xxiv, 613, [97] p. :: col. ill. ;; 29 cm
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| ISBN
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9780132167123
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: 0132167123
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| Bibliographies/Indexes
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Includes bibliographical references and index
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| Contents
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Note continued:
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| Subject
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Marketing
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| Dewey Classification
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658.8
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| LC Classification
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HF5415.K636 2012
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HF5415.K636 2012
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| Added Entry
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Armstrong, Gary, (Gary M.)
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