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" Business in action / "
Courtland L. Bovée, John V. Thill.
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BL
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| Record Number
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623150
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| Doc. No
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dltt
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| Main Entry
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Bovée, Courtland L.
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| Title & Author
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Business in action /\ Courtland L. Bovée, John V. Thill.
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| Edition Statement
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Sixth edition.
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| Page. NO
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xl, 486 pages.
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| ISBN
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9780132828789
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: 0132828782
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Preface -- Prologue -- Setting the stage : the business of business -- Developing a business mindset -- Understanding basic economics -- The global marketplace -- Business ethics and corporate social responsibility -- Building the framework : business ownership and entrepreneurship -- Forms of ownership -- Entrepreneurship and small-business ownership -- Guiding the enterprise : leadership, organization, and operations -- Management roles, functions, and skills -- Organization and teamwork -- Production systems -- Supporting the workforce : motivation and human resources -- Employee motivation -- Human resources management -- Labor relations -- Satisfying the customer : marketing, sales, and customer support -- The art and science of marketing -- Product and pricing strategies -- Distribution and marketing logistics -- Customer communication -- Managing the money : accounting and financial resources -- Financial information and accounting concepts -- Financial management -- Financial markets and investment strategies -- The money supply and banking systems -- References.
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| Subject
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Business.
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Commerce.
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Industrial management.
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| Dewey Classification
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650
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| LC Classification
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HF1008.B685 2012
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| Added Entry
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Thill, John V.
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