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" Six rules for brand revitalization : "


Document Type : BL
Record Number : 623243
Doc. No : dltt
Main Entry : Light, Larry
Title & Author : Six rules for brand revitalization : : learn the most common branding mistakes and how to avoid them /\ Larry Light, Joan Kiddon.
Edition Statement : Second edition.
Page. NO : xiv, 242 pages ;; 24 cm
ISBN : 9780134507835
: : 0134507835
Bibliographies/Indexes : Includes bibliographical references and index.
Subject : Branding (Marketing)-- Management.
Subject : Brand name products-- Management.
Subject : Product life cycle.
Dewey Classification : ‭658.827‬
LC Classification : ‭HF5415.1255‬‭.L54 2016‬
Added Entry : Kiddon, Joan,1949-
Parallel Title : Learn the most common branding mistakes and how to avoid them
copyhttps://lib.clisel.com/site/catalogue/623243
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