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" Selling yoga : "
Andrea R. Jain
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BL
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| Record Number
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624285
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| Doc. No
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dltt
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| Main Entry
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Jain, Andrea R.
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| Title & Author
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Selling yoga : : from counterculture to pop culture /\ Andrea R. Jain
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| Page. NO
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xx, 240 pages :: illustrations ;; 25 cm
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| ISBN
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019939024X
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: 9780199390243
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: 0199390231
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: 9780199390236
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| Bibliographies/Indexes
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Includes bibliographical references (pages 203-224) and index
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| Contents
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Premodern yoga systems -- From counterculture to counterculture -- Continuity with consumer culture -- Branding yoga -- Postural yoga as a body of religious practice -- Yogaphobia and Hindu origins
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| Subject
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Yoga-- Economic aspects
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| Subject
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Popular culture
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| Dewey Classification
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181/.45
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| LC Classification
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BL1238.52.J35 2015
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