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" Way too cool : "


Document Type : BL
Record Number : 625745
Doc. No : dltt
Main Entry : Winnubst, Shannon
Title & Author : Way too cool : : selling out race and ethics /\ Shannon Winnubst
Page. NO : xii, 242 pages ;; 24 cm
ISBN : 9780231172943
: : 023117294X
: : 9780231172950
: : 0231172958
: 9780231539883
Bibliographies/Indexes : Includes bibliographical references and index
Contents : Introduction : A very uncool book -- 1. Excavating categories : Foucault's Birth of Biopolitics -- Interlude 1 : Old school cool -- 2. Rethinking difference : the limits of interpellation -- Interlude 2 : Instant cool! -- 3. From instant karma to instant wealth : the fantasies and cathexes of these neoliberal times -- Interlude 3 : Neoliberal cool -- 4. "How cool is that?" : gender and the neoliberal imaginary -- Interlude 4 : The birth of cool -- 5. Reading race as the real : the securities and punishments of neoliberal cool -- Interlude 5 : Real cool, now -- 6. Stop making sense : the aporia of race and ethics
Subject : Advertising-- Social aspects-- United States-- History
Subject : Minorities in advertising-- United States-- History
Subject : Commodification-- United States
Subject : Neoliberalism-- United States
Subject : United States, Race relations
Dewey Classification : ‭306.3/4‬
LC Classification : ‭HF5813.U6‬‭W55 2015‬
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