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" Record label marketing / "
Tom Hutchison, Amy Macy, Paul Allen
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BL
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| Record Number
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625791
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| Doc. No
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dltt
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| Main Entry
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Hutchison, Thomas W., (Thomas William)
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| Title & Author
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Record label marketing /\ Tom Hutchison, Amy Macy, Paul Allen
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| Edition Statement
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2nd ed
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| Publication Statement
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Burlington, MA :: Focal Press,, c2010
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| Page. NO
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xii, 449 p. :: ill. ;; 24 cm
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| ISBN
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9780240812380 (pbk. : alk. paper)
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: 0240812387 (pbk. : alk. paper)
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| Bibliographies/Indexes
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Includes bibliographical references and index
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| Contents
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Marketing concepts and definitions -- Markets, market segmentation, and consumber behavior -- The U.S. industry numbers -- Marketing research -- Record label operations -- The profit and loss statement -- Soundscan and the music business -- How radio works -- Charts, airplay, and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Music distribution and retailing -- Grassroots marketing -- New media marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Strategic marketing and special products -- The recording industry of the future -- The marketing plan
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| Subject
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Music trade
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| Subject
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Sound recordings-- Marketing
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Sound recording industry
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| Dewey Classification
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780.68/8
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| LC Classification
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ML3790.H985 2010
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| Added Entry
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Macy, Amy
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Allen, Paul
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