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" The innovator's hypothesis : "
Michael Schrage.
Document Type
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BL
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Record Number
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626175
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Doc. No
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dltt
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Main Entry
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Schrage, Michael.
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Title & Author
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The innovator's hypothesis : : how cheap experiments are worth more than good ideas /\ Michael Schrage.
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Page. NO
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xvi, 237 pages ;; 23 cm
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ISBN
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9780262028363 (hardcover : alk. paper)
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: 0262028360 (hardcover : alk. paper)
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Bibliographies/Indexes
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Includes bibliographical references (pages 221-228) and index.
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Contents
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Preface -- THE INNOVATOR'S HYPOTHESIS -- The innovator's vision -- What is a business hypothesis? What are business experiments? -- THE INNOVATOR'S FOCUS -- Ideas are the enemy -- Simple, fast, cheap, smart, lean, important -- The fundamental value innovation: stealing from Warren Buffet -- Investing in experiments -- THE INNOVATOR'S PORTFOLIO -- Blockbusted: a case study in experimental frustration and failure -- Exploring and exploiting experimentation: the 5x5x5 approach -- Key steps to the 5x5 -- THE INNOVATOR'S CULTURE -- Crafting great business experiments: three examples -- A guide for x-teams -- What makes "hypothesis" so hard? -- Q & A -- EXPLORING THE 5X5 EXPONENTIAL FUTURE -- Experimenting with experimentation -- Appendix: The innovator's hypothesis math -- Bibliographic essay -- Index.
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Subject
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Technological innovations.
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Subject
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Creative ability in business.
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Dewey Classification
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658.4/063
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LC Classification
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HD45.S367 2014
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