| Document Type
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BL
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| Record Number
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626564
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| Doc. No
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dltt
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| Main Entry
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Preston, Ivan L.,1931-
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| Title & Author
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The great American blow-up : : puffery in advertising and selling /\ Ivan L. Preston
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| Edition Statement
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Rev. ed
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| Publication Statement
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Madison, Wis. :: University of Wisconsin Press,, c1996
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| Page. NO
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viii, 243 p. ;; 24 cm
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| ISBN
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0299152502 (cloth : alk. paper)
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: 9780299152505 (cloth : alk. paper)
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: 0299152545 (pbk. : alk. paper)
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: 9780299152543 (pbk. : alk. paper)
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: 0299067343 (alk. paper)
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: 9780299067342 (alk. paper)
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| Bibliographies/Indexes
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Includes bibliographical references (p. 197-227) and index
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| Contents
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1. I'm the Greatest, Yes Sirree, That's All You'll Ever Hear from Me! -- 2. Falsity without Deception: As Possible As the Law Says, but Not As Probable -- 3. Puffery: Used Because It Works, Legalized Because It Doesn't -- 4. The Roots of Sellerism -- 5. Warranty: How Much Promise Do You Find in a Promise? -- 6. Misrepresentation: How Much Lying Do You Find in a Falsehood? -- 7. Opinion and Value Statements and Puffery: Avoiding Fact and Keeping Sellerism Alive -- 8. The Federal Trade Commission: Accelerating the Consumerist Trend -- 9. Reasonable Consumers or Other Consumers? How the FTC Decides -- 10. The FTC and Puffery: Some Wins and Some Losses in the Fight for Consumerism -- 11. Additional Kinds of Puffery, Beginning with Obvious Falsity -- 12. Puffing with Social and Psychological Claims -- 13. Puffing with Literally Misdescriptive Names -- 14. Puffing with Mock-Ups -- 15. Puffery's Immunity Should Be Eliminated
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| Subject
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Advertising-- United States
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| Subject
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Selling
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| Subject
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Advertising laws-- United States
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| LC Classification
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HF5813.U6P68 1996
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