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" Cross-cultural marketing : "
Dawn Burton
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BL
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| Record Number
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628172
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| Doc. No
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dltt
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| Main Entry
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Burton, Dawn,1961-
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| Title & Author
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Cross-cultural marketing : : theory, practice and relevance /\ Dawn Burton
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| Publication Statement
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Milton Park, Abingdon, Oxon ;New York, NY :: Routledge,, 2009
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| Page. NO
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319 p. ;; 24 cm
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| ISBN
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9780415448925 (hbk.)
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: 0415448921 (hbk.)
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: 9780415448932 (pbk.)
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: 041544893X (pbk.)
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| Bibliographies/Indexes
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Includes bibliographical references and index
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| Contents
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Defining culture -- Cross-cultural consumer behaviour -- Products and cross-cultural environments -- Advertising and promotion -- Place chapter -- Internet and mobile technology -- Pricing -- Relationship marketing -- Market research
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| Subject
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Marketing
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Multiculturalism
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Minority consumers
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| Dewey Classification
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658.80089
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658.802
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| LC Classification
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HF5415.B7763 2009
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