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" The Routledge companion to the future of marketing / "
(edited by) Luiz Moutinho, Enrique Bign and Ajay K. Manrai.
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BL
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| Record Number
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628407
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dltt
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| Title & Author
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The Routledge companion to the future of marketing /\ (edited by) Luiz Moutinho, Enrique Bign and Ajay K. Manrai.
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| Edition Statement
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1 Edition.
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| Series Statement
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Routledge companions in business, management and accounting.
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| Page. NO
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xxxi, 470 pages :: illustrations ;; 25 cm
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| ISBN
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9780415625920 (hbk)
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: 0415625920 (hbk)
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Introduction -- Toward a new marketing paradigm -- New philosophical paradigms in marketing : from amoral consumerism to axiological societing -- Restoring justice : an examination in the marketing context -- Process based marketing management -- Future of theorizing in marketing : increasing contribution by bridging theory and practice -- Biomarketing : an emerging paradigm linking neuroscience,endocrinology, and genetics to buyer-seller behavior -- Neurophilosophy of explanation in consumer research -- Autobiographical episodes, semantic memories and branding -- Looking at vision : eye/face/head tracking of consumers for improved marketing decisions -- Evaluating customer relationships : current and future challenges -- Unconventional marketing : from guerrilla to consumer made -- Social media : past, present, and future -- Brand engagement -- Branding in the age of digital connectivity -- The future of pricing in the digital era -- Computer human interaction -- The slogan validator : the application of human-computer interface -- Memes, memetics and marketing : a state of the art review and a lifecycle model of meme management in advertising -- Confirmatory tetrad analysis as a tool to decide between the formative/reflective nature of constructs in marketing and management research -- The future applications of agent-based modeling in marketing -- Genetic, memetic and electromagnetism-like algorithms : applications in marketing -- Futures research insights and methods -- Conclusion.
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| Subject
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Marketing-- Forecasting.
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Twenty-first century, Forecasts.
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| Added Entry
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Moutinho, Luiz
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