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" Customer intelligence : "
Seán Kelly
| Document Type
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BL
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| Record Number
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629139
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| Doc. No
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dltt
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| Main Entry
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Kelly, Sean,1960-
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| Title & Author
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Customer intelligence : : from data to dialogue /\ Seán Kelly
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| Publication Statement
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Chichester, England ;Hoboken, NJ :: John Wiley,, c2006
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| Page. NO
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xxvi, 251 p. ;; 24 cm
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| ISBN
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0470018585
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| Bibliographies/Indexes
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Includes bibliographical references and index
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| Contents
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The concept of customer intelligence : from product to customer -- Achieving an intelligence capability : from data to knowledge -- The eclipse of mass marketing : from many to one -- Achieving segmentation and differentiation : from fuzzy to focused -- The collapse of time : from lapsed to real -- Customer privacy and confidentiality : from surveillance to permission -- Closing the loop : from monologue to dialogue -- The new practice of marketing : from selling to buying
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| Subject
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Consumers' preferences
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| Subject
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Consumers-- Research-- Data processing
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| Dewey Classification
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658.8/34
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| LC Classification
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HF5415.32.K45 2006
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