|
" Multichannel marketing : "
Akin Arikan.
| Document Type
|
:
|
BL
|
| Record Number
|
:
|
629261
|
| Doc. No
|
:
|
dltt
|
| Main Entry
|
:
|
Arikan, Akin,1969-
|
| Title & Author
|
:
|
Multichannel marketing : : metrics and methods for on and offline success /\ Akin Arikan.
|
| Series Statement
|
:
|
Sybex serious skills
|
| Page. NO
|
:
|
xxiv, 288 pages :: illustrations ;; 24 cm.
|
| ISBN
|
:
|
9780470239599
|
|
|
:
|
: 047023959X
|
| Notes
|
:
|
Includes index.
|
| Contents
|
:
|
With great opportunity come great challenges -- The web analyst tackles multichannel metrics online -- The offline marketer's bag of tricks -- The direct marketer digs into multichannel analytics -- The brand marketer's take on multichannel analytics -- Measure lift between online and offline -- Measure 1:1 interactions between online and offline -- Measure multi-touch conversions -- Attract and acquire -- Engage and convert -- Grow lifetime value.
|
| Subject
|
:
|
Internet marketing.
|
| Subject
|
:
|
Multilevel marketing.
|
| LC Classification
|
:
|
HF 5415.1265.A75 2008
|
| |