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" The nonprofit marketing guide : "
Kivi Leroux Miller ; foreword by Katya Andresen
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BL
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| Record Number
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629400
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| Doc. No
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dltt
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| Main Entry
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Leroux Miller, Kivi,1969-
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| Title & Author
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The nonprofit marketing guide : : high-impact, low-cost ways to build support for your good cause /\ Kivi Leroux Miller ; foreword by Katya Andresen
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| Edition Statement
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1st ed
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| Publication Statement
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San Francisco, CA :: Jossey-Bass,, c2010
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| Series Statement
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Jossey-Bass nonprofit guidebook series
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| Page. NO
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xxviii, 228 p. ;; 24 cm
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| ISBN
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9780470539651 (pbk.)
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: 0470539658 (pbk.)
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| Bibliographies/Indexes
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Includes bibliographical references and index
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| Contents
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Getting Ready to Do It Right -- Ten new realities for nonprofits -- Nonprofit marketing plans in theory and in the real world -- Listen to the world around you -- Writing a Quick-and-Dirty Marketing Plan for a Specific Program -- Define your audiences: who do you want to reach? -- Create a powerful message: what do you want to say? -- Deliver your message: how and where are you going to say it? -- Spread your message further by telling great stories -- Building a Community of Supporters Around You -- Make it easy to find you and to connect with your cause -- Become an expert source for the media and decision makers -- Stay in touch with your community of supporters -- Adopt an attitude of gratitude -- Empower your fans to build more support for you -- Doing it Yourself Without Doing Yourself In -- Find the time: get more done in fewer hours -- Find the talent: keep learning and get good help -- Find the treasure: market your good cause on a tight budget -- How do you know whether you are doing a good job?
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| Abstract
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This book is a nonprofit's real-world survival guide and nitty-gritty how-to handbook. This book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. It shows how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. It includes cost-effective strategies and proven tactics for nonprofits; An ideal resource for thriving during challenging times; Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit. Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, the author is a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com -- Provided by publisher
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| Subject
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Nonprofit organizations-- Marketing
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| LC Classification
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HF5415.L474 2010
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