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" Smarter, faster, cheaper "
David Siteman Garland
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BL
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| Record Number
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629485
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| Doc. No
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dltt
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| Main Entry
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Garland, David Siteman
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| Title & Author
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Smarter, faster, cheaper : non-boring, fluff-free strategies for marketing and promoting your business /\ David Siteman Garland
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| Publication Statement
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Hoboken, N.J. :: Wiley,, c2011
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| Page. NO
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1 online resource (xxiv, 230 p.)
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| ISBN
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9780470647929 (hardback)
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0470647922 (hardback)
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| Notes
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Includes index
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| Contents
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The shift : finding those eyballs and big mouths -- Create your foundation : be a human, not a company -- Become a trusted resource : because nobody cares about your project -- Selling sucks : to educate, inspire, and entertain is fun -- Be your own media source -- The art and science of experimenting and creating content -- Tapping into the power of online video : forget viral, focus on function -- Market and promote your business by helping others -- The keys to marketing, promoting, and building your community -- Creating a sharable and spreadable website -- Expanding your network : the art of digital schmoozing -- Your reputation in the transparent world we live in : doing business now is like being on camera 24/7 -- Respect the blogger and new media -- How to connect with anyone you want : using your content, connections, and products as a handshake -- Traditional advertising is dying : the rise of creative paid sponsorships and social marketing -- Take it offline
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| Subject
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Marketing
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| Subject
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Industrial promotion
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| LC Classification
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HF5415.G35 2011
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| Added Entry
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Ohio Library and Information Network
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