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" The art & science of interpreting market research evidence / "


Document Type : BL
Record Number : 629694
Doc. No : dltt
Main Entry : Smith, D. V. L., (David Van Lloyd)
Title & Author : The art science of interpreting market research evidence /\ D.V.L. Smith and J.H. Fletcher
Publication Statement : Chichester, West Sussex, England ;Hoboken, NJ :: John Wiley,, c2004
Page. NO : x, 236 p. :: ill. ;; 26 cm
ISBN : 0470844248 (alk. paper)
Bibliographies/Indexes : Includes bibliographical references (p. [219]-228) and index
Subject : Marketing research
Subject : Qualitative research
Subject : Statistics
Dewey Classification : ‭658.8/3‬
LC Classification : ‭HF5415.2‬‭.S558 2004‬
Added Entry : Fletcher, J. H
Parallel Title : Art and science of interpreting market research evidence
copyhttps://lib.clisel.com/site/catalogue/629694
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