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" The brand gym : "
David Taylor
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BL
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| Record Number
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629700
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| Doc. No
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dltt
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| Main Entry
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Taylor, David,1964-
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| Title & Author
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The brand gym : : a practical workout for boosting brand and business /\ David Taylor
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| Page. NO
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xvi, 205 pages :: illustrations ;; 25 cm
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| ISBN
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0470847107
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: 9780470847107
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| Notes
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Spine title: The brandgym
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| Bibliographies/Indexes
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Includes bibliographical references (pages 193-194) and index
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| Contents
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pt. I. Brand-led business -- 1. Brand actions speak louder than words -- pt. II. Brand foundations -- 2. Workout One: Get real -- 3. Workout Two: Search for true insight -- pt. III. Brand strategy -- 4. Workout Three: Do fewer things, better -- 5. Workout Four: Bring your vision to life -- 6. Workout Five: Keep the brand on track -- pt. IV. Brand action -- 7. Workout Six: Think different and do different -- 8. Workout Seven: Stretch your muscles -- 9. Workout Eight: Rally the troops -- pt. V. Brand stamina -- 10. Stay in shape, keep the faith -- App. 1. Brand Gym sound bites
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| Subject
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Brand name products
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Product management
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| Dewey Classification
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658.8/27
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| LC Classification
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HD69.B7T39 2003
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