|
" Research methods for business : "
Uma Sekaran
| Document Type
|
:
|
BL
|
| Record Number
|
:
|
629872
|
| Doc. No
|
:
|
dltt
|
| Main Entry
|
:
|
Sekaran, Uma
|
| Title & Author
|
:
|
Research methods for business : : a skill-building approach /\ Uma Sekaran
|
| Edition Statement
|
:
|
4th ed
|
| Publication Statement
|
:
|
New York :: John Wiley & Sons,, c2003
|
| Page. NO
|
:
|
xiv, 450 p. :: ill. ;; 25 cm. ++ 1 cd rom
|
| ISBN
|
:
|
0471203661 (alk. paper)
|
|
|
:
|
: 0471384488
|
| Bibliographies/Indexes
|
:
|
Includes bibliographical references (p. 426-431) and index
|
| Contents
|
:
|
Introduction to Research -- Scientific Investigation -- Technology and Business Research -- The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition -- The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development -- The Research Process: Step 6: Elements of Research Design -- Experimental Designs -- Measurement of Variables: Operational Definition and Scales -- Measurement: Scaling, Reliability, Validity -- Data Collection Methods -- Sampling -- Data Analysis and Interpretation -- The Research Report -- Managerial Decision Making and Research -- Module: A Refresher on Some Statistical Terms and Tests
|
| Subject
|
:
|
Business-- Research-- Methodology
|
| Dewey Classification
|
:
|
650./072
|
| LC Classification
|
:
|
HD30.4.S435 2003
|
|
|
:
|
HD30.4.S435 2003
|
| |