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" PDMA toolbook for new product development / "
edited by Paul Belliveau, Abbie Griffin, Stephen Somermeyer
Document Type
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BL
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Record Number
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629875
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Doc. No
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dltt
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Title & Author
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PDMA toolbook for new product development /\ edited by Paul Belliveau, Abbie Griffin, Stephen Somermeyer
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Page. NO
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viii, 472 pages :: illustrations ;; 25 cm
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ISBN
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0471206113
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Notes
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"Published simultaneously in Canada."
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Bibliographies/Indexes
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Includes bibliographical references and index
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Contents
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Fuzzy front end : effective methods, tools and techniques / Peter Koen, -- Hunting for hunting grounds : forecasting the fuzzy front end / Christopher Miller -- Telephoning your way to compelling value propositions / George Castellion -- Understand customer perceived value / Charles Miller and David Swaddling -- Championing projects / Steve Markham -- Managing product developmemt teams effectively / Jan Kratzer, Roger Leenders, Jan Hollander, Jo van Engelen -- Decision making : the overlooked competency in product development / Mark Deck -- How to assess and manage risk in NPD projects : a team based approach / Greg Githens -- Capturing employee ideas for new products / Christine Gorski, Eric Heinekamp -- Trend mapping and lead user methodology / Lee Meadows -- Technology stage gate : a structured process for managing high risk, new technology projects / Peter Koen, Greg Ajamian -- Universal design / James Mueller and Molly Story -- Portfolio management / R.G. Cooper, S.J. Edgett, E.J. Kleinschmidt -- Assessing the health of new product portfolio management / Robert Meltzer -- Managing portfolio risk / David Dunham -- Scenario planning for new product development / Paul Bunch, Gary Blau
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Subject
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New products-- Management
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Subject
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Product management
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Dewey Classification
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658.5/75
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LC Classification
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HF5415.153.P355 2002
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Added Entry
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Belliveau, Paul
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Griffin, Abbie
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Somermeyer, Stephen
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Parallel Title
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Toolbook for new product development
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