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" Branded male : "
Mark Tungate.
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BL
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| Record Number
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633345
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| Doc. No
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dltt
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| Main Entry
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Tungate, Mark,1967-
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| Title & Author
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Branded male : : marketing to men /\ Mark Tungate.
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| Page. NO
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ix, 228 pages, 16 unnumbered pages of plates :: color illustrations ;; 24 cm
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| ISBN
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9780749450113
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: 0749450118
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| Bibliographies/Indexes
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Includes bibliographical references (p. [222]-223) and index.
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| Contents
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1. Skin: The grooming conundrum -- The razor's edge -- Shop options -- National characteristics -- Tooled up -- Male beauty parlours -- 2. Cloth: Fear and clothing -- The repression of menswear -- The importance of being suited -- Return to clubland -- Accessory after the fact -- 3. Diet: Diet hard -- Homme fatale -- 4. Home: Single life -- Habitat's dad -- Ikea boys -- 5. Wheels: Upwardly automobile -- Branding the 'Bimmer' -- Web for hire -- Size isn't everything -- Routes to the consumer -- 6. Travel: Moving target -- The seduction of sleep -- Attacking Mr JetSet-- 7. Words: Glossies for guys -- From smooth operators to new lads -- Climbing back upmarket -- Men and newspapers -- Not taking it literally -- 8. Gadgets: Technophilia -- Technology for all -- The games men play -- 9. Hotels: Rooms with all the trimmings -- Bad behaviour is good for business --10. Pictures: The power of TV sport -- How men watch sports -- Product placement-branding bond --11. Body: The fitness imperative -- Making the cut -- 12. Alcohol: The beer punters -- Marketing the hard stuff -- The health debate -- 13. Restaurants: Restaurants as brands --Generous tips -- 14. Sex: Internet connections -- Performance blues -- Don't just do it -- Conclusion.
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| Subject
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Branding (Marketing)
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| Subject
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Male consumers.
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| Subject
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Target marketing.
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