| Document Type
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BL
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| Record Number
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633513
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| Doc. No
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dltt
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| Title & Author
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Customer relationship management : : a global perspective /\ by Gerhard Raab ... [et al.]
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| Publication Statement
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Aldershot, Hampshire, England ;Burlington, VT :: Gower,, c2008
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| Page. NO
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ix, 204 p. :: ill. ;; 24 cm
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| ISBN
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9780754671565 (alk. paper)
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: 0754671569 (alk. paper)
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| Bibliographies/Indexes
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Includes bibliographical references and index
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| Contents
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Customer relationship management: global and local dimensions -- Customer orientation -- Product quality -- Customer satisfaction -- Customer retention -- Customer value -- Company success: customer relationship management and balanced scorecard -- Challenges for global customer relationship management -- Case Studies on customer relationship management
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| Subject
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Customer relations-- Management
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| Dewey Classification
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658.8/12
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| LC Classification
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HF5415.5.C83625 2008
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| Added Entry
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Raab, Gerhard
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