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" Handbook of public relations / "
Robert L. Heath, editor ; Gabriel Vasquez, contributing editor.
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BL
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| Record Number
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633615
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dltt
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| Title & Author
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Handbook of public relations /\ Robert L. Heath, editor ; Gabriel Vasquez, contributing editor.
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| Publication Statement
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Thousand Oaks, Calif. :: Sage Publications,, c2001.
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| Page. NO
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xiv, 802 p. :: ill. ;; 26 cm.
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| ISBN
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076191286X (cloth : alk. paper)
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: 9780761912866 (cloth : alk. paper)
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| Bibliographies/Indexes
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Includes bibliographical references (p. 691-769) and index.
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| Contents
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Preface / Robert L. Heath -- Shifting Foundations: Public Relations as Relationship Building / Robert L. Heath -- Two-Way Symmetrical Public Relations: Past, Present, and Future / James E. Grunig -- A Rhetorical Enactment Rationale for Public Relations: The Good Organization Communicating Well / Robert L. Heath -- Public Relations and Community: A Reconstructed Theory Revisited / Kenneth Starck, Dean Kruckeberg -- Cultural Topoi: Implications for Public Relations / Greg Leichty, Ede Warner -- Updating Public Relations: "New Science," Research Paradigms, and Uneven Developments / David McKie -- In Search of a Metatheory for Public Relations: An Argument for Communitarianism / Roy Leeper -- Interpersonal Communication and Public Relations / W. Timothy Coombs -- Public Relations Field Dynamics / Jeffrey K. Springston, Joann Keyton -- Bringing Publics Into Public Relations: New Theoretical Frameworks for Practice / Shirley Leitch, David Neilson -- Research Perspectives on "the Public" / Gabriel M. Vasquez, Maureen Taylor -- Public Relations and Crisis Communication: Organizing and Chaos / Matthew W. Seeger, Timothy L. Sellnow, Robert R. Ulmer -- Public Relations as Contested Terrain: A Critical Response / George Cheney, Lars Thoger Christensen -- The Dynamics of Change in Public Relations Practice / Robert L. Heath -- Dynamics of Change -- The Mystery Of Public Relations: Unraveling Its Past, Unmasking Its Future / Fritz Cropp, J. David Pincus.
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| Subject
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Public relations.
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| LC Classification
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HD59.H267 2001
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| Added Entry
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Heath, Robert L., (Robert Lawrence),1941-
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Vasquez, Gabriel, (Gabriel M.)
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| Parallel Title
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Public relations
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