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" Scaling procedures : "


Document Type : BL
Record Number : 633631
Doc. No : dltt
Main Entry : Netemeyer, Richard G.,1956-
Title & Author : Scaling procedures : : issues and applications /\ Richard G. Netemeyer, William O. Bearden, Subhash Sharma
Page. NO : xiv, 203 pages :: illustrations ;; 24 cm
ISBN : 0761920269
: : 9780761920267
: : 0761920277
: : 9780761920274
Bibliographies/Indexes : Includes bibliographical references (pages 187-194) and index
Contents : 1. Introduction and Overview -- 2. Dimensionality -- 3. Reliability -- 4. Validity -- 5. Steps 1 and 2: Construct Definition and Generating and Judging Measurement Items -- 6. Step 3: Designing and Conducting Studies to Develop a Scale -- 7. Step 4: Finalizing a Scale -- 8. Concluding Remarks
Subject : Scaling (Social sciences)
Subject : Schaalmethoden
Dewey Classification : ‭300/.7/2‬
LC Classification : ‭H61.27‬‭.N48 2003‬
Added Entry : Bearden, William O.,1945-
: Sharma, Subhash
copyhttps://lib.clisel.com/site/catalogue/633631
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