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" Relationship fundraising : "
Ken Burnett ; foreword by Jennie Thompson
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BL
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| Record Number
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634592
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| Doc. No
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dltt
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| Main Entry
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Burnett, Ken,1950-
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| Title & Author
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Relationship fundraising : : a donor-based approach to the business of raising money /\ Ken Burnett ; foreword by Jennie Thompson
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| Edition Statement
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Second edition
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| Series Statement
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Jossey-Bass nonprofit and public management series
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| Page. NO
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xxxiv, 350 pages ;; 24 cm
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| ISBN
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0787960896
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: 9780787960896
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| Bibliographies/Indexes
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Includes bibliographical references (pages 339-342) and index
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| Abstract
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A guide to fundraising for nonprofit organizations, based on understanding the wants and needs of the donor and achieving trust through communication. The strengthening of relationships through involving the donors in the work of the organization or otherwise rewarding them is discussed, and the possibilities for bequest marketing are also explored
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| Subject
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Fund raising
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| Dewey Classification
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658.15/224
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361.70681
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| LC Classification
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HG177.B874 2002
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