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" Measuring psychological responses to media messages / "
edited by Annie Lang
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BL
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| Record Number
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635537
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| Doc. No
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dltt
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| Title & Author
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Measuring psychological responses to media messages /\ edited by Annie Lang
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| Series Statement
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LEA's communication series
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| Page. NO
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x, 244 pages :: illustrations ;; 24 cm
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| ISBN
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0805807179
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: 9780805807172
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| Bibliographies/Indexes
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Includes bibliographical references and indexes
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| Contents
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Think-aloud and thought-list procedures in investigating mental processes / Michael A. Shapiro -- Continuous response measurement (CRM) / Frank Biocca, Prabu David, and Mark West -- Using eyes on screen as a measure of attention to television / Esther Thorson -- Secondary reaction-time measures / Michael D. Basil -- What can the heart tell us about thinking? / Annie Lang -- Electrodermal measurement / Robert Hopkins and James E. Fletcher -- Signal detection measures of recognition memory / Michael A. Shapiro -- The time needed to answer : measurement of memory response latency / Glen T. Cameron and David A. Frieske -- Designing experiments that assess psychological responses to media messages / Bryon Reeves and Seth Geiger -- Detection and modeling of time-sequenced processes / James H. Watt -- Measuring children's cognitive processing of television / Elizabeth Pugzles Lorch -- Comments on setting up a laboratory / Annie Lang
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| Subject
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Mass media-- Psychological aspects
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| Dewey Classification
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302.23/01/9
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| LC Classification
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P96.P75M33 1994
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| Added Entry
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Lang, Annie
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