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" Whoever tells the best story wins : "
Annette Simmons
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BL
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| Record Number
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636329
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| Doc. No
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dltt
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| Main Entry
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Simmons, Annette
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| Title & Author
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Whoever tells the best story wins : : how to use your own stories to communicate with power and impact /\ Annette Simmons
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| Publication Statement
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New York :: Amacom,, c2007
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| Page. NO
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x, 226 p. ;; 24 cm
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| ISBN
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0814409148
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: 9780814409145
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| Bibliographies/Indexes
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Includes bibliographical references (p. 213-216) and index
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| Contents
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PART ONE. THINKING IN STORY. -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- PART TWO. FINDING STORIES TO TELL. -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- PART THREE. PERFECTING THE CRAFT. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action
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| Subject
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Business communication
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| Subject
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Storytelling
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| LC Classification
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HF5718.S562 2007
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