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" Instant appeal : "
Vicki Kunkel
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BL
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| Record Number
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636333
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| Doc. No
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dltt
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| Main Entry
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Kunkel, Vicki
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| Title & Author
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Instant appeal : : the 8 primal factors that create blockbuster success /\ Vicki Kunkel
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| Publication Statement
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New York :: American Management Association,, c2009
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| Page. NO
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viii, 296 p. ;; 24 cm
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| ISBN
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9780814409466
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: 0814409466
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| Bibliographies/Indexes
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Includes bibliographical references (p. [260]-282) and index
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| Contents
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An introduction to instant appeal -- Ducklings, defects, and devotion : the conspicuous flaw factor -- Does it look like a duck? : the visual preprogramming factor -- Small dogs, big SUVs, and the failure of Epcot : the reptilian comfort factor in consumer choices -- Gaining power and loyalty through attraction and repulsion : the sacred cow and jackass factors -- Words, names, and story lines with addictive appeal : the biology of language factor (or why Agatha Christie novels, Green eggs and ham, and The young and the restless get under our skin) -- Good vibrations : the biotuning factor for career success -- What our minds really see : the mental real estate factor -- The lessons of instant appeal : how moral entrepreneurs use the primal factors to engineer a crisis
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| Subject
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Success in business
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Success
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Consumer behavior
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Interpersonal relations
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| Dewey Classification
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658.4/09
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| LC Classification
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HF5386.K8794 2009
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HF5386.K8794 2009
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