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" Public relations on the Net : "
Shel Holtz.
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BL
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| Record Number
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636379
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| Doc. No
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dltt
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| Main Entry
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Holtz, Shel.
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| Title & Author
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Public relations on the Net : : winning strategies to inform and influence the media, the investment community, the government, the public, and more! /\ Shel Holtz.
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| Edition Statement
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2nd ed.
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| Publication Statement
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New York :: American Management Association,, c2002.
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| Page. NO
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xx, 444 p. :: ill. ;; 23 cm.
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| ISBN
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0814471528 (pbk.)
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| Bibliographies/Indexes
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Includes bibliographical references (p. 400-402) and index.
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| Contents
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A report card PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issues communication -- Employee communications -- Activism on the Net -- Crisis communication -- Going directly to the public -- Measuring the effectiveness of your online efforts.
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| Subject
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Internet in public relations.
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| LC Classification
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HD59.H596 2002
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