رکورد قبلیرکورد بعدی

" Franchising & licensing : "


Document Type : BL
Record Number : 636380
Doc. No : dltt
Main Entry : Sherman, Andrew J
Title & Author : Franchising licensing : : two powerful ways to grow your business in any economy /\ Andrew J. Sherman
Edition Statement : Third edition
Page. NO : xi, 436 pages :: illustrations ;; 26 cm
ISBN : 0814472222
: : 0814404502
Bibliographies/Indexes : Includes bibliographical references and index
Contents : Leveraging intellectual capital to create growth opportunities and profitable new income streams -- The foundation of franchising -- Developing the operations and training programs -- Developing system standards and enforcing quality control -- Federal and state regulation of franchising -- Compliance -- Structuring franchise agreements, area development agreements, and related documents -- Protecting the intellectual property of the Franchise system -- Managing disputes -- Developing sales and marketing plans -- Taking your franchise program overseas -- Business and strategic planning for the growing franchisor -- Capital formation strategies -- Management and leadership issues in building a successful franchising organization -- The role of the chief financial officer and related financial and administrative management issues -- Special issues in mergers and acquisitions -- Managing the transfer and renewal process -- Strategic and structural alternatives to franchising -- Structuring licensing programs and agreements -- Joint ventures and strategic alliances
Subject : Franchises (Retail trade)-- United States
Subject : License agreements-- United States
Dewey Classification : ‭658.8/708‬
LC Classification : ‭HF5429.235.U5‬‭S54 2004‬
Parallel Title : Franchising and licensing
کپی لینک

پیشنهاد خرید
پیوستها
Search result is zero
نظرسنجی
نظرسنجی منابع دیجیتال

1 - آیا از کیفیت منابع دیجیتال راضی هستید؟