Document Type
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BL
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Record Number
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636380
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Doc. No
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dltt
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Main Entry
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Sherman, Andrew J
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Title & Author
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Franchising licensing : : two powerful ways to grow your business in any economy /\ Andrew J. Sherman
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Edition Statement
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Third edition
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Page. NO
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xi, 436 pages :: illustrations ;; 26 cm
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ISBN
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0814472222
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: 0814404502
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Bibliographies/Indexes
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Includes bibliographical references and index
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Contents
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Leveraging intellectual capital to create growth opportunities and profitable new income streams -- The foundation of franchising -- Developing the operations and training programs -- Developing system standards and enforcing quality control -- Federal and state regulation of franchising -- Compliance -- Structuring franchise agreements, area development agreements, and related documents -- Protecting the intellectual property of the Franchise system -- Managing disputes -- Developing sales and marketing plans -- Taking your franchise program overseas -- Business and strategic planning for the growing franchisor -- Capital formation strategies -- Management and leadership issues in building a successful franchising organization -- The role of the chief financial officer and related financial and administrative management issues -- Special issues in mergers and acquisitions -- Managing the transfer and renewal process -- Strategic and structural alternatives to franchising -- Structuring licensing programs and agreements -- Joint ventures and strategic alliances
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Subject
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Franchises (Retail trade)-- United States
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Subject
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License agreements-- United States
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Dewey Classification
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658.8/708
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LC Classification
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HF5429.235.U5S54 2004
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Parallel Title
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Franchising and licensing
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