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" Branding unbound : "


Document Type : BL
Record Number : 636384
Doc. No : dltt
Main Entry : Mathieson, Rick
Title & Author : Branding unbound : : the future of advertising, sales, and the brand experience in the wireless age /\ Rick Mathieson
Publication Statement : New York :: AMACOM,, c2005
Page. NO : ix, 244 p. :: ill. ;; 24 cm
ISBN : 0814472877
Bibliographies/Indexes : Includes bibliographical references (p. [213]-227) and index
Contents : The rise of mBranding -- Reach out & sell someone -- Dialing for dollars -- A moving experience -- The wireless point of persuasion -- Service with a stylus -- No wires, new rules -- Marketing 2020
Subject : Mobile commerce
Subject : Product management
Dewey Classification : ‭658.8/72‬
LC Classification : ‭HF5548.34‬‭.M38 2005‬
: ‭HF5548.34‬‭.M38 2005‬
Added Entry : American Management Association
copyhttps://lib.clisel.com/site/catalogue/636384
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