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" Getting your way every day : "
Alan Axelrod
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BL
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| Record Number
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636387
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| Doc. No
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dltt
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| Main Entry
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Axelrod, Alan,1952-
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| Title & Author
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Getting your way every day : : mastering the lost art of pure persuasion /\ Alan Axelrod
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| Publication Statement
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Washington, D.C. :: AMACOM,, 2007
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| Page. NO
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293 p. ;; 25 cm
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| ISBN
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9780814473351
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: 0814473350
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| Notes
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Includes index
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| Contents
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Get ready to win -- Profit from ancient wisdom -- Look for an argument -- Lay it all out -- Be reasonable -- Be ethical, be emotional -- Stay out of the palace of fallacy -- Welcome to the house of style -- Go beyond words -- Make your case and get your way -- Talk yourself into the job you want -- Move your boss -- Inspire your staff -- Motivate your colleagues -- Win your customers -- Satisfy your customers -- Convince your customers -- Deal with your vendors -- Close with your investors and lenders -- Commemorate and celebrate -- Epilogue - when rhetoric hits the speed of light
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| Subject
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Persuasion (Psychology)
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Rhetoric
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Influence (Psychology)
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Business communication
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| LC Classification
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BF637.P4A94 2007
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