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" Media programming : "


Document Type : BL
Record Number : 640273
Doc. No : dltt
Main Entry : Eastman, Susan Tyler
Title & Author : Media programming : : strategies and practices /\ Susan Tyler Eastman, Douglas A. Ferguson
Edition Statement : 9th ed
Publication Statement : Boston, MA :: Wadsworth,, c2013
Page. NO : xii, 484 p. :: ill., maps ;; 24 cm
ISBN : 9781111344474
: : 1111344477
Bibliographies/Indexes : Includes bibliographical references (p. 460-465) and index
Abstract : "This book about media programming deals with both the structured and unstructured media. By structured we mean the traditional mass communication media of broadcast television and radio and the cable networks. ... By unstructured we mean the parts of the huge online world that carry old and new television programs and radio shows, talk and music that come via the web to your laptop or tablet or cell phone--or perhaps your TV set."--Pref
Subject : Television programs-- Planning
Subject : Radio programs-- Planning
Subject : Cable television-- Planning
Added Entry : Ferguson, Douglas A
copyhttps://lib.clisel.com/site/catalogue/640273
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