رکورد قبلیرکورد بعدی

" Essentials of strategic management / "


Document Type : BL
Record Number : 640276
Doc. No : dltt
Main Entry : Hill, Charles W. L.
Title & Author : Essentials of strategic management /\ Charles W.L. Hill, Gareth R. Jones.
Edition Statement : 3rd ed.
Publication Statement : Australia ;Mason, Ohio :: South-Western/Cengage Learning,, 2012.
Page. NO : 1 volume (various pagings) :: color illustrations ;; 26 cm
ISBN : 9781111823788
: : 1111823782
: : 9781111525194
: : 1111525196
Notes : Instuctor's ed.
Bibliographies/Indexes : Includes bibliographical references and index.
Contents : The Strategy-Making Process -- Stakeholders, the Mission, Governance, and Business Ethics -- External Analysis: The Identification of Opportunities and Threats -- Building Competitive Advantage -- Business-Level Strategy and Competitive Positioning -- Strategy in the Global Environment -- Corporate-Level Strategy and Long-Run Profitability -- Strategic Change: Implementing Strategies to Build and Develop a Company -- Implementing Strategy through Organizational Design -- Cases: Apple in 2008 -- SGI versus Dell -- The Home Video Game Industry -- McDonalds and Its Critics: 1973-2009 -- The Global Auto Industry -- GM in 2009 -- IKEA -- Rise of IBM -- Fall of IBM -- IBM in 2009.
Abstract : "Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the "business model" concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companies--both domestic and international--so that students gain practice putting chapter concepts into action."--Publisher.
Subject : Strategic planning.
Added Entry : Jones, Gareth R.
کپی لینک

پیشنهاد خرید
پیوستها
Search result is zero
نظرسنجی
نظرسنجی منابع دیجیتال

1 - آیا از کیفیت منابع دیجیتال راضی هستید؟