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" Optimize : "
Lee Odden
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BL
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| Record Number
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640414
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| Doc. No
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dltt
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| Main Entry
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Odden, Lee
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| Title & Author
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Optimize : : how to attract and engage more customers by integrating SEO, social media, and content marketing /\ Lee Odden
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| Page. NO
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xii, 243 pages :: illustrations ;; 24 cm
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| ISBN
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9781118167779
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: 1118167775
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: 9781118226384
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: 1118226380
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: 9781118239575
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: 1118239571
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: 9781118264270
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: 1118264274
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| Bibliographies/Indexes
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Includes bibliographical references (pages 233-238) and index
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| Abstract
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Outlines a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility and customer engagement, sharing insights by a leading authority on content and online marketing to provide coverage of such topics as determining suitable creative tactics, measuring value and promoting social optimization
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| Subject
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Direct marketing
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Direct selling
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Social media
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| Dewey Classification
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658.872
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| LC Classification
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HF5415.126.O33 2012
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