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" Advanced Web metrics with Google Analytics / "
Brian Clifton.
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BL
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| Record Number
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640416
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| Doc. No
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dltt
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| Main Entry
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Clifton, Brian,1969-
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| Title & Author
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Advanced Web metrics with Google Analytics /\ Brian Clifton.
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| Edition Statement
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3rd ed.
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| Publication Statement
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Indianapolis, Ind. :: Wiley,, c2012.
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| Series Statement
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Sybex serious skills
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| Page. NO
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xxv, 574 p. :: ill. ;; 24 cm.
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| ISBN
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9781118168448
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: 1118168445
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| Bibliographies/Indexes
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Includes bibliographical references (p. 557-560) and index.
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| Contents
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Measuring success. Why understanding your web traffic is important to your business ; Available methodologies and their accuracy ; Google analytics features, benefits, and limitations --Using Google analytics reports. Using the Google analytics interface ; Reports explained --Implementing Google analytics. Getting started: initial setup ; Advanced implementation ; Best-practices configuration guide ; Google analytics customizations -- Using visitor data to drive website improvement. Focusing on key performance indicators ; Real-world tasks ; Integrating Google analytics with third-party applications.
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| Abstract
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Learn to harness the full power of Google Analytics. Clifton shows you analytics that are advanced enough to give you all the crucial decision-making insights, yet simple enough to digest and quickly implement in a clever way.
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| Subject
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Web usage mining.
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Internet users, Statistics-- Data processing.
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| Subject
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Google Analytics.
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| Dewey Classification
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006.3
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| LC Classification
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TK5105.885.G66C55 2012
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