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" The social media bible : "
Lon Safko.
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BL
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| Record Number
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640466
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| Doc. No
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dltt
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| Main Entry
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Safko, Lon.
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| Title & Author
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The social media bible : : tactics, tools, strategies for business success /\ Lon Safko.
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| Edition Statement
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3rd ed.
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| Publication Statement
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Hoboken, N.J. :: Wiley ;Chichester :: John Wiley [distributor],, c2012.
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| Page. NO
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xviii, 622 p. :: ill. ;; 25 cm.
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| ISBN
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9781118269749 (pbk.)
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: 1118269748 (pbk.)
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9781118283455 (ebk)
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9781118284780 (ebk)
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9781118287231 (ebk)
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| Notes
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Previous ed.: 2010.
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Includes index.
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| Contents
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pt. 1. Tactics and tools. What is social media -- Say hello to social networking -- It's not your father's e-mail -- The world of web pages -- The Internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talk about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video sharing) -- Thumbs up for microblogging -- Live from anywhere - it's livecasting -- Virtual worlds-real impact -- Gaming the system: virtual gaming -- RSS-Really Simple Syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- pt. 2. Strategy: the five steps to social media success. Analyze your existing media -- The social media trinity -- Integrate strategies -- Identify resources -- Implement and measurement.
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| Subject
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Internet marketing.
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Social media-- Economic aspects.
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Online social networks-- Economic aspects.
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Electronic commerce.
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| LC Classification
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HF5415.1265.S24 2012
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