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" Predictive analytics : "
Eric Siegel.
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BL
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| Record Number
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640562
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| Doc. No
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dltt
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| Main Entry
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Siegel, Eric.
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| Title & Author
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Predictive analytics : : the power to predict who will click, buy, lie, or die /\ Eric Siegel.
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| Publication Statement
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Hoboken, N.J. :: John Wiley & Sons,, c2013.
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| Page. NO
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xvii, 302 p. :: ill. (some col.) ;; 24 cm.
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| ISBN
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9781118356852 (cloth)
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: 1118356853 (cloth)
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| Notes
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Includes index.
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| Contents
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Liftoff! prediction takes action : the stock market -- With power comes responsibility : HP, Target and the police deduce your secrets -- The data effect : blogger anxiety and the economy -- The machine that learns : Chase and mortgage risk.
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| Abstract
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The Predictive Analytics World co-founder and a former Columbia University professor, revealing the power and peril of prediction, explores how companies use predictive analytics, which, driven by data, transcend human perception, to make millions of decisions.
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| Subject
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Social sciences-- Forecasting.
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Economic forecasting.
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Prediction (Psychology)
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Social prediction.
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Human behavior.
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| Dewey Classification
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303.49
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| LC Classification
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H61.4.S54 2013
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