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" Romancing the brand : "


Document Type : BL
Record Number : 640862
Doc. No : dltt
Main Entry : Halloran, Tim,1969-
Title & Author : Romancing the brand : : how brands create strong, intimate relationships with customers /\ Tim Halloran.
Edition Statement : First edition.
Page. NO : v, 262 pages ;; 24 cm
ISBN : 1118611284
: : 9781118611289
Bibliographies/Indexes : Includes bibliographical references (pages 231-237) and index.
Contents : Romance and the brand -- Know yourself -- Know your type -- Meet memorably -- Make it mutual -- Deepen the connection -- Keep love alive -- Making up -- Breaking up and moving on.
Subject : Branding (Marketing)
Subject : Product management.
Subject : Customer relations.
Dewey Classification : ‭658.8/27‬
LC Classification : ‭HF5415.1255‬‭.H35 2014‬
copyhttps://lib.clisel.com/site/catalogue/640862
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