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" Big data marketing : "
Lisa Arthur
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BL
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| Record Number
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640986
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dltt
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| Main Entry
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Arthur, Lisa
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| Title & Author
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Big data marketing : : engage your customers more effectively and drive value /\ Lisa Arthur
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| Page. NO
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xiv, 192 pages :: illustrations ;; 24 cm
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| ISBN
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9781118733899
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: 1118733894
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9781118734025
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1118734025
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9781118734056
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111873405X
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9781118734117
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1118734114
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| Bibliographies/Indexes
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Includes bibliographical references (pages 177-184) and index
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| Abstract
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Leverage big data insights to improve customer experiences and insure business success. Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing
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| Subject
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Marketing-- Management
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Marketing-- Data processing
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Marketing research-- Statistical methods
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Internet marketing
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| Parallel Title
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Engage your customers more effectively and drive value
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